End-to-End Commercial Real Estate Solution for the Rebranding of a Hotel Chain in India
Client Profile
Client Name: ABC Hotels (Name changed for confidentiality)
Location: Madhya Pradesh, India
Project: Rebranding and renovation of an existing hotel property
Scope: Complete real estate solution for rebranding, renovation, and operational revamp
Project Overview
ABC Hotels, a well-established mid-scale hospitality chain, realised the urgent need to transform one of its flagship properties in Indore, Madhya Pradesh. Although the property had remained functional and operational for several years, it gradually lost its charm in the face of an increasingly competitive hospitality market. Therefore, to stay relevant and attract a new generation of travellers, the hotel required a complete makeover.
The leadership team set a clear objective: reposition the hotel as a premium destination. They aimed to introduce modern amenities, build a refreshed brand identity, and create facilities that would equally cater to local business travellers, domestic tourists, and international guests. Consequently, they partnered with AISP Project Management Private Limited. AISP took charge of the project with a comprehensive, end-to-end real estate solution that included design, execution, vendor management, and operational readiness.
Challenges
- Brand Transformation – The challenge was to create a design that reflected a bold, premium identity while still respecting the heritage of the original property.
- Operational Continuity – The property had to stay partially operational during the renovation phase to prevent revenue losses.
- Budget Constraints – The client needed a cost-effective yet impactful transformation that balanced quality with financial discipline.
- Time Sensitivity – The rebranding project had to be delivered within a tight deadline to capitalise on the upcoming high tourist season.
- Regulatory Compliance – The renovation had to meet all local building codes, hospitality regulations, and sustainability benchmarks.
Solutions Provided by AISP
1. Strategic Planning & Design Development
Design Consultation and Coordination – AISP partnered closely with architects, interior designers, and branding specialists to ensure the design reflected the new identity while retaining cultural elements unique to Madhya Pradesh. This integrated approach made the real estate solution both creative and practical.
Feasibility Study – Detailed feasibility assessments aligned the design vision with budget realities. This included cost breakdowns, scheduling forecasts, and resource mapping.
Sustainability Focus – AISP incorporated energy-efficient lighting, water-saving systems, and eco-friendly materials, positioning the property as an environmentally responsible brand.
2. Vendor and Contractor Management
Selection of Contractors – Leveraging a strong vendor network, AISP brought in specialists for structural renovation, interiors, MEPF systems, and landscaping.
Quality Assurance – Rigorous checks ensured contractors upheld AISP’s high standards in craftsmanship, punctuality, and resource management.
3. Project Scheduling and Execution
Phased Construction – To maintain operational continuity, AISP planned renovations in phases. Guest comfort was safeguarded while construction progressed smoothly.
Progress Monitoring and Reporting – Regular updates, digital trackers, and onsite inspections allowed the client to stay informed and confident about progress.
Procurement Management – AISP’s procurement tracker ensured material availability was never delayed, optimising both time and costs.
4. MEP Engineering Services
AISP’s in-house expertise delivered a unified real estate solution for all mechanical, electrical, and plumbing needs. From HVAC to fire safety, every system was designed for energy efficiency and guest comfort.
5. Brand Transformation and Interior Redesign
Complete Overhaul – Guest rooms, restaurants, and public spaces were redesigned with a luxury focus, blending modern finishes with cultural influences.
Brand Integration – Collaboration with branding experts ensured all design choices—from textures to lighting—echoed the new identity.
6. Sustainability & Environmental Compliance
Green Certification – The property integrated eco-friendly practices, achieving sustainability certifications that boosted both reputation and long-term savings.
7. Final Testing, Commissioning, and Staff Training
Pre-opening Preparation – AISP ensured all systems were fully functional before handover through detailed testing and commissioning.
Staff Training – Operational teams received training on new systems and technologies, ensuring the hotel was guest-ready from day one.
Outcome
The rebranding and renovation were completed successfully, transforming the property into a modern, eco-conscious, and premium hospitality destination. By delivering a structured, end-to-end real estate solution, AISP ensured the project was completed within budget and ahead of schedule.
Key Achievements:
- Brand Repositioning – A fresh identity positioned ABC Hotels as a premium hospitality provider while retaining local cultural essence.
- Timely Completion – Delivered on schedule, allowing the hotel to leverage peak tourism demand.
- Cost Optimisation – High-impact results were achieved without budget overruns.
- Sustainability – Eco-conscious upgrades secured certifications and reduced long-term operational costs.
Get the AISP Advantage
AISP’s ability to deliver complex projects with seamless coordination has made it a trusted partner for hospitality chains across India. By offering comprehensive real estate solutions, from strategy and design to execution and training, AISP ensures that properties are not just renovated but completely reimagined for long-term success.
For ABC Hotels, this partnership didn’t just upgrade a building; it revitalised a brand and unlocked new opportunities in the premium hospitality segment.
